Nudge Nudge

by Robin on May 3, 2013

This is not some dodgy Monty Python recollection – worry not, I won’t quote the Dead Parrot sketch or Romanus Domum Est at you. The nudge I refer to is the Cabinet Office Behavioural Insights Unit or – more simply – the ‘Nudge’ unit, named after the Thaler and Sunstein book of the same name, much beloved of the Prime Minister.

Recently in the news as it becomes a privatised joint venture, I wondered if there was anything in what it was doing for the L&D professional. You can read my behavioural insights here.

A nod’s as good as a wink to a blind bat, as someone once said.

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